Quick Verdict

The Living Well Toothpaste – full name Remineralizing Toothpaste – Hydroxyapatite + PROtektin(TM) – is a fluoride-free toothpaste from Living Well with Dr. Michelle, built around hydroxyapatite (the same mineral found in tooth enamel) plus a prebiotic blend meant to support a healthier oral microbiome. The brand carries a 4.9/5 rating across 3,400+ reviews site-wide, and this specific toothpaste holds a 4.6/5 average from 202 verified buyers. At $20.47 for a tube that lasts roughly 2-3 months, it is positioned as a premium alternative for people who want to avoid fluoride and SLS without giving up enamel support. You can see current pricing and formulas on the Living Well website.

What Is Living Well’s Remineralizing Toothpaste & Who Should Use It

Living Well with Dr. Michelle is a fluoride-free oral care line founded by Dr. Michelle Jorgensen, a holistic/biologic dentist who developed the products after her own health scare with mercury poisoning from removing amalgam fillings. The brand has since sold more than 1,000,000 jars of its tooth powders, toothpaste, mouthwash and gut-health supplements to over a million customers.

The Living Well Toothpaste is the line’s flagship toothpaste (alongside its original tooth powders), combining hydroxyapatite with the brand’s proprietary PROtektin(TM) prebiotic complex. It is aimed at people who want a fluoride-free and SLS-free toothpaste, deal with tooth sensitivity, are looking for a clean-ingredient alternative to mainstream toothpaste, or want a family-safe formula they can also use with children.

Real-World Experience & Ingredients Breakdown

This review is based on Living Well’s official product listing, ingredient disclosures, and its own published customer reviews rather than hands-on or long-term testing, since no in-person trial was run for this article.

The formula’s core ingredients, according to the brand, are:

• Hydroxyapatite – a natural mineral that makes up tooth enamel, used here in place of fluoride to help remineralize and reduce sensitivity.
• PROtektin(TM) – the brand’s prebiotic complex (L-arginine, cyclodextrin, baking soda and Vitamin B6) meant to feed beneficial oral bacteria.
• SilverSol (60 ppm) – a silver-based antimicrobial ingredient marketed to help target bacteria linked to decay.
• Calcium Carbonate – a gentle abrasive/mineral source used alongside hydroxyapatite.
• Zinc Gluconate – included for gum support and odor control.
• Peppermint & Wintergreen Oils, Stevia Leaf Extract – natural flavoring instead of artificial sweeteners.

Verified buyers on the product page frequently mention reduced sensitivity, a smooth just-been-to-the-dentist feeling, and appreciate that the formula skips glycerin (which some hydroxyapatite users avoid because it can coat enamel) and uses stevia instead of xylitol for people who are sensitive to sugar alcohols. The most common complaint in the reviews is about the tube’s flip-cap not resealing well after a few weeks of use – a packaging gripe rather than a formula issue.

Pros & Cons

Pros:

• Fluoride-free formula using hydroxyapatite, a well-documented enamel mineral
• Free from SLS, PEGs, artificial sweeteners, and (unlike many hydroxyapatite pastes) glycerin
• Formulated by a practicing holistic dentist with a clear ingredient rationale
• Gentle enough for kids, per the brand, while still targeting adult sensitivity concerns
• 4.6/5 average from 202 verified reviews, backed by a 30-day money-back guarantee

Cons:

• Priced well above mass-market fluoride toothpaste (around $20 vs. $3-6 a tube)
• Fluoride remains the most extensively studied cavity-prevention ingredient, and some dentists are more cautious about hydroxyapatite’s long-term evidence base
• Some buyers report the tube’s cap stops closing properly after a few weeks
• Only sold direct from the brand’s site and limited retail listings, not in most pharmacies

How Living Well’s Toothpaste Compares

Against a standard drugstore fluoride toothpaste, Living Well trades a decades-long body of cavity-prevention research for a clean-ingredient, fluoride-free formula – a reasonable trade for people who have already decided to avoid fluoride, but not an upgrade in the clinical sense for people who haven’t. Against other hydroxyapatite toothpaste brands, Living Well differentiates itself with the added PROtektin(TM) prebiotic complex and SilverSol silver, plus the credibility of being formulated by a working dentist rather than a general wellness brand. It sits in the same premium price bracket as most nano-hydroxyapatite competitors.

Price & Value

The Living Well Toothpaste is $20.47 per 4 oz (113 g) tube, with one tube reported to last roughly 2-3 months of daily use. That works out to about $7-10 per month, comparable to other premium natural toothpaste brands. Every order is covered by Living Well’s 30-day, no-risk money-back guarantee, which lowers the risk of trying it. You can check current pricing and any active bundles on the Living Well site.

Our Verdict

Living Well’s Remineralizing Toothpaste is a well-formulated, transparently-labeled option for anyone who has already decided to move away from fluoride and wants a dentist-designed alternative built around hydroxyapatite and a prebiotic complex rather than a generic natural blend. It won’t be the right pick for people who are simply looking for the cheapest effective toothpaste, or who prefer to stick with fluoride on their dentist’s advice, but for its target audience it delivers on ingredient transparency and has the review volume to back up the marketing. Check current availability at Living Well with Dr. Michelle before ordering.

Rating: 4.6/5

FAQ

Does the Living Well Toothpaste contain fluoride?
No. It is formulated without fluoride, using hydroxyapatite instead to support enamel remineralization.

Is it safe for kids?
Per the brand, yes – the formula is designed to be gentle enough for children while still effective for adults; Living Well also sells a dedicated kids’ toothpaste line.

Does hydroxyapatite actually remineralize teeth?
Hydroxyapatite is the primary mineral in natural tooth enamel, and it is used in a number of dentist-formulated and international toothpaste brands as a fluoride alternative. As with fluoride, results depend on consistent daily use, and it’s worth discussing with your own dentist if you have specific concerns like cavities or advanced sensitivity.

How long does one tube last?
The brand estimates about 2-3 months of daily brushing per 4 oz tube.

Is it vegan and cruelty-free?
Living Well markets its formulas as clean and family-safe; check the product’s ingredient and certification listing on their site for the most current claims before purchasing.